BJJ

Top 10 Jiu-Jitsu Instagram Influencers In 2023

Top 10 Jiu-Jitsu Instagram Influencers In 2023

A massive and considerable number of fighters compete in BJJ. BJJ has now become a mainstream grappling combat sport. Social media platforms have played a vital role in bringing BJJ to fame.

Some BJJ fighters have maintained their active social media presence and keep on motivating the youth to come forward and make a flourishing BJJ career. The following listed fighters are not only the World Champions but are considered authentic social media personalities of BJJ.

1. Social Media and BJJ

BJJ has been famous since it reached Brazil. More people came to know about it with the advancement in technology. Other means of communication led to the invention of social media. And now what’s hidden from the world? Nothing. The rise in social media lets more people talk about BJJ and now practitioners earn from it too. Social media has impacted every business then why not BJJ?

During the Covid-19 pandemic, BJJ fighters took to their instagram and motivated the young grapplers by talking about their own achievements. Pandemic was the time when everybody was stuck on their own and had to find something to take their minds off the deadly situation. At that time, these influencers showed how to take care of oneself while staying at home.

BJJ practitioners now use social media such as Instagram to market themselves. Their engagement rate on Instagram tells how famous and dominant they are among the BJJ community. These are the practitioners who have and are actively engaging the BJJ world for years. And in 2023, they will definitely ace.

2. Male BJJ Instagram Influencers

Following are some men BJJ fighters who are not only world top-class BJJ fighters but also the top Instagram influencers. These are the practitioners who influence and inspire young talents to hustle for success.

2.1. Marcus Almeida Buchecha

Marcus Almeida’s Details

Marcus Almeida’s Details
Name Marcos Vinicius Oliveira de Almeida
Nickname Buchecha
Born Santos, State of Sao Paulo, Brazil
Date of Birth 8th January 1990
Nationality Brazilian
Age 32 Years
Weight Class Pesadissimo (100.50 Kg / 222 lbs)
Weight 116 kg / 255 lbs
Height 6’3’’
Reach 79”
Career Disclosed Earning Approximately $5 Million
Fighting out of Brazil
Rank 2nd-Degree BJJ Black Belt
Awarded by Rodrigo Cavaca
Lineage Carlos Gracie -> Carlson Gracie -> Elcio Figueiredo -> Rodrigo Cavaca -> Marcus Almeida
Sponsor RVCA
Instagram Followers More Than 490k
Facebook Logo Tweeter Logo Youtube Logo Instagram Logo

Photo Credit: @marcusbuchecha

“Don’t give up, never quit and keep working hard. If I got where I am today, you can reach greater heights too.  IF I MADE IT, YOU CAN MAKE IT TOO!”
(Marcus Almeida Buchecha)

Marcus Almeida Buchecha is a 2nd-degree BJJ Black Belt under Rodrigo Cavaca. He represents Checkmat BJJ. He is 13 times World Champion in BJJ. And now he is making history in MMA. His followers have been significantly increasing since January 2023. His engagement rate is 1.91%, which is pretty good.

He encourages his followers to join BJJ, showing how it revolutionized his own life. Recently he received the title of Vicentino Citizen, an honorary citizenship. He is not only an accomplished BJJ and MMA fighter but also a living embodiment of a successful BJJ lifestyle.

On his instagram, Marcus Almeida keeps his followers updated to his hard training regime. In his recent instagram post, he was seen instructing BJJ students. He often talks about not giving up your dreams.

Marcus Almeida’s Top Achievements

  • IBJJF World Champion (6x)
  • World Champion (11x)
  • ADCC World Champion (2x)
  • No-Gi World Champion (2x)
  • Brazilian National Champion (5x)

2.2. The No-Gi King: Gordon Ryan

Gordon Ryan’s Details

Gordon Ryan’s Details
Name Gordon F. Ryan III
Nickname The King, Dunning Kruger
Born Santos, State of Sao Paulo, Brazil
Date of Birth 8th July 1995
Nationality American
Age 27 Years
Weight Class Super Heavyweight (100.50 Kg / 222 lbs)
Weight 100.50 Kg/222 lbs
Height 6’2’’
Stance Submission Wrestling
Reach 77”
Career Disclosed Earning N/A
Fighting out of San Juan, Puerto Rico
Rank 1st-Degree BJJ Black Belt
Awarded by John Danaher, Garry Tonon
Lineage Lineage 1: Carlos Gracie -> Helio Gracie -> Carlos Gracie Jr. -> Renzo Gracie -> Ricardo Almeida -> Tom DeBlass -> Garry Tonon -> Gordon Ryan
Lineage 2: Carlos Gracie -> Helio Gracie -> Carlos Gracie Jr. -> Renzo Gracie -> John Danaher -> Gordon Ryan
Team Renzo Gracie
Sponsor Bitcoin Cash
Instagram Followers Approximately 768k
Tweeter Logo Instagram Logo

Photo Credit: @gordonlovesjiujitsu

Gordon Ryan, a huge name in Brazilian Jiu-Jitsu is an accomplished American grappler. He is famous for his No-Gi and submission-oriented Jiu-Jitsu along with his performance in the ADCC Championship. He is a BJJ sensation on social media.

“If you're not ready to die for what you believe in, you're a sellout”.
(Gordon Ryan)

Gordon Ryan puts all of his efforts into his Jiu-Jitsu instructional videos. He records them, especially for the fighters who are serious about BJJ. He often posts about how one should never abandon what one loves. In one of his Instagram posts, he said that he was called stupid for sticking to Jiu-Jitsu. But he never cared about what people said to him. He gave his life to BJJ and now he is the most accomplished international modern No-Gi grappler.

In his instagram posts, Gordon Ryan gives insights of his personal life. He promotes his instructional videos and even provides discounts on it so that fighters have easy access to it.

The King is sponsored by Bitcoin Cash and he has become the most earning ADCC Champion of 2022.

"This is by far the biggest sponsorship deal in the sport by a landslide, it's two and a half times more than what the superfight champion was making in the previous ADCC."
(Gordon Ryan)

Gordon Ryan’s Achievements

  • ADCC Absolute Title Superfight Winner
  • ADCC World Champion (3x)
  • WNO Heavyweight Champion
  • Grappling Industries (2x)
  • Eddie Bravo International (4x)

2.3. Andre Galvao

Andre Galvao Details

Andre Galvao Details
Name Andre Luiz Leite Galvao
Nickname Deco
Born São Sebastião, São Paulo, Brazil
Date of Birth 29 September 1982
Nationality Brazilian
Age 40 Years
Weight Class Welterweight / Absolute Weight
Weight 77 Kg
Height 5’7’’
Reach 71.5”
Career Disclosed Earning Between 1-5 Million USD
Fought out of San Diego, California
Rank 5th-Degree BJJ Black Belt
Awarded by Luis Dagmar
Lineage Carlos Gracie -> Reyson Gracie -> Osvaldo Alves -> Luis Dagmar -> Andre Galvao
Team Association Atos Jiu-Jitsu
Instagram Followers Approximately 633k
Tweeter Logo Instagram Logo TikTok Logo

Photo Credit: @galvaobjj

Andre Galvao is a 5th-degree BJJ Black Belt. He is the owner and founder of Atos Jiu-Jitsu residing in California. He is called the “King of Grappling”. He is now an excellent BJJ coach. With his wife, Angelica Galvao, Andre instructs BJJ students and has trained  champion fighters. Recently his student, Kaynan Duarte whom he promoted to Black Belt, won the European Championship 2023. Kaynan won 7 fights via submission.

Andre took to his Instagram and wished his student. Andre Galvao has revolutionized the lives of many aspiring fighters. He treats his students like his family and that is the reason he is loved so much. His Instagram is filled with his students' achievements. In January 2023, he had a rapid influx of followers.

Andre Galvao is a proud father. Recently, he shared a video of his daughter winning the IBJJF European Championship on his instagram post. He is also a proud coach. He often shares pictures with his family.

Andre Galvao Achievements

  • IBJJF Pan American Champion (10x)
  • IBJJF World Champion (10x)
  • ADCC Superfight Winner (3x)
  • ADCC World Champion (6x)
  • UAEJJF Abu Dhabi Pro Champion (3x)

2.4. Rodolfo Vieira

Rodolfo Vieira Details

Rodolfo Vieira Details
Name Rodolfo Vieira Srour
Nickname The Black Belt Hunter
Born Rio de Janeiro, Brazil
Date of Birth 25 September 1989
Nationality Brazilian
Age 33 Years
Weight Class Peso Pesado (94 Kg / 207 lbs), Super Pesado (100 Kg / 221 lbs)
Weight 84 Kg / 185 lbs
Height 5’11’’
Reach 73”
Career Disclosed Earning Approximately $78,000
Fighting out of Rio de Janeiro, Brazil
Rank BJJ Black Belt
Awarded by Julio Cesar
Lineage Mitsuyo Maeda -> Luis Franca -> Oswaldo Fadda -> Monir Salomao -> Julio Cesar -> Rodolfo Vieira
Team Association Fusion X-Cel, Grappling Fight Team
Instagram Followers Approximately 342k
Facebook Logo Tweeter Logo Instagram Logo

Photo Credit: @rodolfovieira89

Rodolfo Vieira is named “The Black Hunter '' after he won the World Pro Cup Trials and defeated Black Belts while still being a Brown Belt. After having a tremendous BJJ career, now Rodolfo is into MMA. he joined the UFC promotion in 2019. He frequently updates his instagram and gives snippets of his life. He has a massive influence on the BJJ community.

Rodolfo Vieira Achievements

  • IBJJF World Champion (4x)
  • UAEJJF Abu Dhabi World Pro (3x)
  • ADCC World Champion
  • CBJJ Brazilian Nationals (2x)

2.5. BJJ Wizard: John Danaher

John Danaher Details

John Danaher Details
Name John Danaher
Nickname N/A
Born Washington, DC
Date of Birth 02 April 1967
Nationality New Zelander
Age 55 Years
Weight Class N/A
Weight 100 Kg / 220 lbs
Height 6’2’’
Career Disclosed Earning N/A
Rank 6th-Degree BJJ Black Belt
Awarded by Renzo Gracie
Lineage Mitsuyo Maeda -> Carlos Gracie -> Helio Gracie -> Carlos Gracie Jr. -> Renzo Gracie -> John Danaher
Team Association Renzo Gracie Academy
Instagram Followers Approximately 516k
Instagram Logo

Photo Credit: @danaherjohn

John Danaher, one of the best BJJ coaches in the world, has never competed in BJJ, despite him being the top coach which comes to mind when one thinks of BJJ. He promoted many students to the Black Belt. He is famous because of his extraordinary teaching abilities in BJJ and MMA. Some of his notable students are Gordon Ryan, Craig Jones, Nicholas Meregali, Nick Rodriguez, and Nicky Ryan.

His only focus is teaching BJJ techniques to his students to keep the legacy intact. In his Instagram posts, he keeps on encouraging his followers and his students. He is also a professional fitness trainer, MMA, and wrestling trainer.

“You are engaged in a sport where one seemingly small detail can mean the difference between a move working or not, and where if a move works it can mean winning and if it doesn’t - losing. So study deeply. Many athletes are not afraid of hard physical work but shy away from hard mental work. Your work doesn’t end when class is over - that’s when study time begins. Get that one insight that improves your performance in a key area and your performance tomorrow may benefit immensely. Hard mental work makes physical work much easier!”
(John Danaher)

John Danaher has been a BJJ coach for a long time. He treats his students like family. He works hard on them and gives them all his time. This is the reason he is respected so much in the BJJ circle. He demands and prioritizes perfection from his students in techniques.

“Every match has a simple theme running through it - keep your mind on that theme. Victory in any given match-up will come from adherence to one or two simple ideas that confer you advantage over your opponent”.
(John Danaher)

2.6. BJJ & MMA Champion Gilbert Burns

Gilbert Burns Details

Gilbert Burns Details
Name Gilbert Alexander Burns
Nickname Durinho
Born Niterói, Rio de Janeiro, Brazil
Date of Birth 20 July 1986
Nationality Brazilian
Age 36 Years
Weight Class Welterweight
Weight 77 Kg / 170 lbs
Height 5’10’’
Reach 71”
Leg Reach 40’’
Career Disclosed Earning N/A
Fighting out of Boca Raton, Florida
Rank 3rd-Degree BJJ Black Belt
Awarded by Rafael Fofitio Barros
Lineage Carlos Gracie -> Carlson Gracie -> Andre Pederneiras -> Rafael Fofitio -> Gilbert Burns
Team Association Xtreme Couture / Blackzilian / Sandford MMA
Instagram Followers Approximately 857k
Facebook Logo Tweeter Logo Instagram Logo

Photo Credit: @gilbert_burns

Gilbert Burns competes in the Welterweight Division of the UFC. He entered the sport of martial arts through BJJ, and now he is making his name in UFC. He is the kind of fighter who keeps on striving for victory. His Instagram posts consist of his victories. In his latest victory in UFC 283, he claimed that he wanted to fight Colby Covington and was aiming for the title fight. He even posted it on his Instagram and explained that there is nothing personal between the two fighters.

“2022 was a good one but 2023 will be a great year”
(Gilbert Burns)

Gilbert Burns wants to have a tremendous 2023. He wants to fight the big guys and is getting prepared for that. He is getting ready for UFC as he aims to become a UFC fighter. He gives some snippets of his personal life on his instagram.

Gilbert Burns Achievements

  • IBJJF World Champion
  • IBJJF World Champion No-Gi
  • UAEJJF Abu Dhabi World Pro

2.7. Hall of Famer Mendes Brothers

Rafael Mendes Details

Rafael Mendes Details
Name Rafael Mendes
Nickname Rafa
Born Rio Claro, State of São Paulo, Brazil
Date of Birth 20 June 1989
Nationality Brazilian
Age 36 Years
Weight Class Welterweight
Weight 70 Kg / 154 lbs
Height 5’9’’
Career Disclosed Earning N/A
Fought out of Brazil
Rank 3rd-Degree BJJ Black Belt
Awarded by Ramon Lemos
Lineage Carlos Gracie -> Carlson Gracie -> Andre Pederneiras -> Ramon Lemos -> Rafael Mendes
Team Association Art of Jiu-Jitsu (AOJ)
Instagram Followers Approximately 404k
Facebook Logo Youtube Logo Instagram Logo

Photo Credit: @mendesbros

Rafael Mendes Achievements

  • IBJJF World Champion (6x)
  • ADCC World Championship (2x)
  • IBJJF Pans Championship (2x)
  • IBJJF European Open (3x)
  • UAEJJF Abu Dhabi Pro (2x)

Guilherme Mendes Details

Guilherme Mendes Details
Name Guilherme Mendes Godoy
Nickname Gui
Born Rio Claro, State of São Paulo, Brazil
Date of Birth 1989
Nationality Brazilian
Age 34 Years
Weight Class Light Featherweight
Weight 64 Kg / 141 lbs
Height 5’7’’
Career Disclosed Earning N/A
Fought out of Brazil, US
Rank 3rd-Degree BJJ Black Belt
Awarded by Ramon Lemos
Lineage Carlos Gracie -> Carlson Gracie -> André Pederneiras -> Ramon Lemos -> Guilherme Mendes
Team Association Art of Jiu-Jitsu (AOJ)
Instagram Followers Approximately 404k
Facebook Logo Youtube Logo Instagram Logo

Photo Credit: @mendesbros

Guilherme Mendes Achievements

  • IBJJF World Champion (4x)
  • IBJJF European Open (2x)
  • CBJJ Brazilian Nationals (2x)

Mendes Brothers, Rafael, and Guilherme Mendes, both are 3rd-degree BJJ Black Belts. In 2012, the Mendes brothers opened their own BJJ academy named Art of Jiu-Jitsu (AOJ), with the help of RVCA founder Pat Tenore. They are shaping the BJJ world by providing undefeated world champions. Every year the AOJ team participates in world championships and brings a significant amount of medals back home.

The AOJ team is the one who remained dominant in IBJJF Championships 2023. The Mendes brothers have a massive following. Their instagram is filled with the achievements of their students.

3. Female BJJ Instagram Influencers

Following are some of the famous and influential female BJJ fighters who not only dominate the mats but also influence BJJ enthusiasts on a massive scale.

3.1. Mackenzie Dern

Mackenzie Dern Details

Mackenzie Dern Details
Name Mackenzie Lynne Dern
Nickname N/A
Born Phoenix, Arizona, U.S
Date of Birth 24 March 1993
Nationality American, Brazilian
Age 30 Years
Weight Class Strawweight
Weight 52 Kg / 115 lbs
Height 5’4’’
Career Disclosed Earning Approximately $266,000
Fighting out of Los Angeles, California
Rank BJJ Black Belt
Awarded by Wellington Megaton Dias
Lineage Mitsuyo Maeda -> Carlos Gracie -> Helio Gracie -> Royler Gracie -> Wellington Dias -> Mackenzie Dern
Team Association MMA Lab, Black House MMA, Checkmat
Instagram Followers Approximately 1 Million
Facebook Logo Tweeter Logo Instagram Logo

Photo Credit: @mackenziedern

Mackenzie Dern, BJJ and a UFC fighter, is an active Instagrammer. She posts everything from her life on her social media handle. She is a great motivation for females who want to achieve something in their life. Despite being a grappler and MMA fighter, she is a perfect mother. She has the highest number of followers because of her unique and fabulous BJJ and MMA performances.

“People think if it never happened before, it can’t be done. But you just need to be the first person to do it".
(Mackenzie Dern)

Mackenzie Dern often posts pictures with her daughter. She is a loving mother. She updates her instagram most often.

Mackenzie Dern Achievements

  • IBJJF World Champion (6x)
  • IBJJF European Open Champion (2x)
  • FIVE Super League Champion

3.2. Kyra Gracie

Kyra Gracie Details

Kyra Gracie Details
Name Kyra Gracie Guimaraes
Nickname N/A
Born Rio de Janeiro, Brazil
Date of Birth 29 May 1985
Nationality American, Brazilian
Age 37 Years
Weight Class Peso Leve (58 Kg / 141 lbs)
Weight 58 Kg / 141 lbs
Height 5’7’’
Career Disclosed Earning Approximately $1.5 Million
Fighting out of Brazil
Rank 6th-Degree BJJ Black Belt
Awarded by Carlos Gracie Sr.
Lineage Mitsuyo Maeda -> Carlos Gracie Sr. -> Carlos Gracie Jr. -> Kyra Gracie
Team Association Gracie Barra / Gracie Elite
Instagram Followers Approximately 919k
Facebook Logo Tweeter Logo Youtube Logo Instagram Logo

Photo Credit: @kyragracie

Kyra Gracie, the direct descendant of the Gracies, is now a BJJ coach. She instructs BJJ techniques. Her instructional videos with John Danaher are a treasure for her followers and BJJ enthusiasts. She preaches that BJJ is not only a competitive sport but also a way of living.

Kyra Gracie posts pictures with her family on her instagram. She often travels a lot with her family. She has a beautiful daughter. She has a youtube channel where she invites many famous BJJ fighters such as Bernardo Faria.

Kyra Gracie Achievements

  • ADCC World Champion (3x)
  • IBJJF World Champion (4x)
  • IBJJF Pan Champion (2x)
  • CBJJ Brazilian Nationals (2x)

3.3. IBJJF Hall of Famer: Gabi Garcia

Gabi Garcia Details

Gabi Garcia Details
Name Gabrielle Lemos Garcia
Nickname Gabi
Born Porto Alegre, Rio Grande do Sul, Brazil
Date of Birth 17 November 1985
Nationality Brazilian
Age 37 Years
Weight Class Heavyweight
Weight 95 Kg / 209 lbs
Height 6’2’’
Career Disclosed Earning N/A
Fought out of Huntington Beach, California
Rank 4th-Degree BJJ Black Belt
Awarded by Fabio Gurgel
Lineage Mitsuyo Maeda -> Carlos Gracie Sr. -> Helio Gracie -> Rolls Gracie -> Romero Cavalcanti -> Fabio Gurgel -> Gabrielle Garcia
Team Association Alliance Jiu-Jitsu San Diego
Instagram Followers Approximately 521K
Facebook Logo Tweeter Logo Instagram Logo

Photo Credit: @gabigarciaofficial

Gabi Garcia is a legend in ADCC. She is one of the most dominant female grapplers in the heavyweight division. She frequently posts on her Instagram. She inspires her followers by depicting how she became such a grappler. For her confidence and struggle is everything.

“The confidence and self-love that Jiu-Jitsu brings makes you face challenges much easier. Finding comfort in the worst moments makes the biggest fears just passing thoughts”.
(Gabi Garcia)

Gabi Garcia is also a fashionista. Her fashion sense is bold. She sometimes trains kids at the gym. Despite being a tough BJJ Champion, she manages to post often on her social media.

Gabi Garcia Achievements

  • ADCC World Champion (4x)
  • IBJJF World Champion (3x)
  • IBJJF Pans Champion (3x)
  • UAEJJF Abu Dhabi Pro Champion (2x)

3.4. Beatriz Mesquita

Beatriz Mesquita Details

Beatriz Mesquita Details
Name Beatriz Mesquita
Nickname Bia
Born Brazil
Date of Birth 07 April 1991
Nationality Brazilian
Age 31 Years
Weight Class Peso Leve (64 Kg / 141 lbs)
Weight 64 Kg / 141 lbs
Height N/A
Career Disclosed Earning N/A
Fighting out of Brazil
Rank 2nd-Degree BJJ Black Belt
Awarded by Leticia Ribeiro
Lineage Helio Gracie -> Royler Gracie -> Vini Aieta -> Leticia Ribeiro -> Beatriz Mesquita
Team Association Gracie Humaita
Instagram Followers Approximately 175K
Facebook Logo Tweeter Logo Instagram Logo

Photo Credit: @biamesquitajj

Beatriz Mesquita posted her recent achievement on Instagram. She became the IBJJF Hall of Famer. She is now competing in the UFC. Through her Instagram posts, she convinces other practitioners that there are no shortcuts in BJJ. According to her the only thing that matters is sheer hard work.

Beatriz is a proud mother. She posts pictures with her husband and her son. She spends time with her family and does not forget to post about that.

Beatriz Mesquita Achievements

  • ADCC World Champion
  • IBJJF World Champion (6x)
  • IBJJF Pan Champion (3x)
  • UAEJJF Abu Dhabi Pro (2x)

3.5. Claudio Do Val

Claudio Do Val Details

Claudio Do Val Details
Name Claudia Fernanda Onofre V. Do Val
Nickname Claudinha
Born Rio de Janeiro, Brazil
Date of Birth 01 June 1988
Nationality Brazilian
Age 34 Years
Weight Class Peso Pesado (79.3 Kg / 175 lbs)
Weight 79.3 Kg / 175 lbs
Height N/A
Career Disclosed Earning N/A
Fighting out of Brazil
Rank BJJ Black Belt
Awarded by Ricardo De La Riva
Lineage Carlos Gracie -> Helio Gracie -> Carlson Gracie -> Ricardo De La Riva -> Claudia Do Val
Team Association Soul Fighters
Instagram Followers Approximately 166K
Facebook Logo Tweeter Logo Instagram Logo

Photo Credit: @claudiadovaljj

Claudia Do Val is a BJJ Black Belt and a strong member of the Soul Fighters. She did not compete much as a colored belt. But once she became a Black Belt, she did not come slow.

“I confess I do not miss the tightness in my heart accompanying me during the whole process, but nothing so far compares to the explosion of happiness of walking towards the podium, with your picture on the big screen”.
(Claudia Do Val)

Her social media is filled with motivational posts. She keeps her followers up to date about her professional and personal life developments.

Claudio Do Val is a fierce female grappler and one of the top female BJJ fighters. Her Instagram not only consists of her BJJ achievements but also insights into her personal life. She is called an influencer as she motivates her followers toward BJJ.

Claudio Do Val Achievements

  • IBJJF World Championship (4x)
  • IBJJF Masters World Championship (2x)
  • CBJJ Brazilian Nationals (2x)
  • IBJJF Spanish Nationals No-Gi (2x)

4. Conclusion

The above-mentioned BJJ fighters not only dominate on the mats but also influence people on a massive scale. On Instagram, they talk about their achievements and urge the audience to never lose motivation, but rather strive for their goals.

The above-mentioned practitioners influence young minds. They have their own certain way to address their followers.

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